Investing in a Häagen-Dazs Shop

Häagen-Dazs franchisees benefit from being a part of a brand known by consumers across the world. Our franchisees are ambassadors of the finest products, outstanding customer service and first-class environments.

Financial Qualifications

Minimum of $200,000 net worth (not including primary residence, personal automobile, or personal property)
Minimum of $80,000 liquid assets


Initial Investment:
  Range
Initial Franchise Fee $30,000
Travel & Living Expenses for Application Interview $1,500
Travel & Living Expenses During Training $3,100
Leasehold Improvements $45,000 - $225,000
Deposits and Licenses $7,500 - $17,500
Equipment, Fixtures, & Furnishings $40,000 - $75,000
Opening Inventory $5,000 - $9,000
Insurance $1,500 - $2,500
Additional Funds - 3 months $10,250 - $63,500
Total $143,850 - $427,100

Other Fees:

Royalty Fee 4% of Gross Sales
Local Marketing Contribution 1% of Gross Sales
General Marketing Contribution* $4,600
(for full year; paid in monthly installments)
*can be adjusted in proportion to changes in the U.S. Consumer Price Index under a fomula stated in the Franchise Agreement.


Note: The amount of your initial investment will vary depending upon a number of factors, including square footage and configuration (e.g. in-line, kiosk, etc.). A detailed explanation of the information presented here is contained in the Häagen-Dazs Franchising Disclosure Document (FDD).
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